Only seven days to go before the launch of the Summer 13 Siren advertising campaign! Woop woop!
As a lead up, we thought it would be fun to share some behind the scenes shots over the next few days. Today we start by giving you a little overview of our amazing location.
To showcase our Monochrome Summer 13 collection we decided to stretch our imagination and opted for a desert feel that reminds us of Australian salt lakes and sand dunes.
To get the washed out, hazy desert effect without jumping in a helicopter and making our way to the outback, we chose to shoot on the beaches outside gorgeous Anglesea right next to world famous surf spot Bells Beach (Victoria, Australia).
The photo below was taken by our location scout and was the image that made the whole team say YES!
…And some behind the scenes shots of the location.
Come back tomorrow when we unveil our amazing model.